I’ve been selling my books for a dozen years (and other people’s books for about half that) and I have found a few places that are pretty good for selling your book. If you are a good salesman (I am not) you will probably do even better.
This post is about conventions, and I have attended a good few over the past decade. Conventions – like comicons or sci-fi and fantasy cons – are good places to show off your books if they fit the genre of the convention. The folks who attend conventions are already fans of the genre, and you just need to introduce them to your book. Most have artist or author alleys that cater to the small artist and so those spaces (tables) go for a lower price than vendor room spaces. Just be aware that you also won’t have the security of the vendor room, either. I have never had an issue with anything being taken, though.
This list includes conventions local to my area, which makes it relatively easy to attend since I can easily drive there within a few hours. The best are ones that you don’t need to get a hotel for, since that will probably be the biggest expense. If there is one that you will need a hotel, see if there are any other small artists or authors that you can maybe share that room expense with.
Here are some conventions that I (or an author I know) have vended at with success in the greater Hampton Roads area (in no particular order):
Marscon – a 3-day sci-fi and fantasy con in Virginia Beach, Virginia (at one point was in Williamsburg, Virginia). Usually runs in January. I attended regularly when it was in Williamsburg and am attending for the first time in 2025 in Virginia Beach. I can’t image it will be that different.
Fantasci – a 1-day con at the Chesapeake Public Library in Chesapeake, Virginia. Check out the Chesapeake Public Library website for info. Usually runs in July. This is a no-cost event and I consider this my “home” event. That no-cost to vend at means that it is a small, local event, and you may not make a lot of money, but it should all be profit when it is local. Check your own local library to see what events they host.
Convivial – a 3-day convention in Williamsburg, Virginia (started up when Marscon moved to Virginia Beach). Usually runs in March. March 2025 will be my first time attending.
Tidewater Horror – a horror convention in Norfolk, Virginia. Good if you write horror books. Can be a bit hard to get into at first. Usually runs in September. One author I know who writes horror sold a lot of books when this was held in a downtown Norfolk hotel. It is in a different hotel now, and still figuring out the lay of the land. Best bet is to pay a little more for a main hall space.
Tidewater Comicon – a 2-day event that will happen in June of 2025 (it moves around and sometimes it’s been a 1-day event) in Virginia Beach, Virginia. If you have a book that a comic book lover might like to read (or that their parent might like to read — this one is VERY kid-friendly) this can be a great event for you. One year they held a 1-day event in October and a lot of kids attended in their Halloween costume (note: a lot of vendors had candy, and that might be a BIG extra expense for an October event.)
Hampton Comicon – a 1-day event (at one point it was a 3-day event but they are still recovering from the pandemic) held in Hampton, Virginia. It is finding its way again after having to cancel last year due to a big race in the area closing all the access roads. It is back again in February 2025, and hopefully this date will be good for them going forward. Since I can drive to this and don’t need a hotel, it is a good event for me and I make a bit of money.
NekoCon – is a 3-day anime convention in Hampton, Virginia. It is held the first weekend in November every year. This year (2024) they are offering their first author alley (in addition to the artist alley) and I am attending. While it is a local event, I am staying at a hotel because the tunnel is a b!tch right now with construction, and this is a HUGE event for this area. My hotel (I am sharing the expense) is within walking distance, so I can leave my car at the hotel and walk over.
Here are a couple outside of my area that I have attended (and shared the cost of a hotel with a friend) that I did/do pretty well at.
Ravencon – a 3-day gothic horror and more convention (a nod to Edgar Allen Poe) in Richmond, Virginia. (This one started in Richmond, move to Williamsburg for a while, then moved back to Richmond). Usually runs in April. This is my FAVORITE convention, and I pretty much break even plus every year I go.
Galaxycon – is a “festival of fandom” so it encompasses all kinds of genre and media (comics, movies, TV shows, books) that gets big-name guests to attend on a regular basis. I attended their Richmond, Virginia when they only had the in-person event, but they now also do a lot online. They also have different cities that they hold the event in, so check the website to see if there is one close to you. This is the SECOND event that I attended and did more than break even on costs.
AwesomeCon – a 3-day comic convention held in Washington, DC (so hotel prices can be really steep – but there is also a micro-hotel within easy walking distance that might work for you). Again, this event will get big-name guests. This is the FIRST con I ever did more than break even at (by a few dollars). The date moves around a bit, and I attended one in the summer and one in the fall.
I hope this helps anyone who is looking for a place to show off their books. And for some of these events, authors can also apply to be a guest on a panel or perform a reading. Sometimes this can lead to interest in your book and a few sales (or it can lad to someone who is writing their own book and wants to monopolize your time to get advice.) Just be prepared if you apply as a guest: there is no monetary benefit to you from the convention. This is just an opportunity for you to talk about your book.
Have you sold you books at a convention like this? What was it like?